THE CHANNELS

DOOH, CTV, display, video and mobile.
One campaign. One team.

01 DOOH02 CTV03 DISPLAY04 ONLINE VIDEO05 MOBILE

HOW WE WORK

Give us the brief. We take it from plan to final report.

That includes inventory sourcing, campaign setup, creative coordination, delivery checks and reporting.

WHY JCD

Independent media buying,
with no inventory of our own.

We recommend channels, platforms and placements based on the brief—not on what we need to sell.

NO OWNED INVENTORYNO CHANNEL PREFERENCE

MEDIA PLANNING & CAMPAIGN EXECUTION

NEW YORK, UNITED STATES · INDEPENDENT MEDIA COMPANY

Plan and run DOOH, CTV and digital campaigns through one team.

Tell us where you need to be, who you want to reach and what you can spend. We build the media plan, source the inventory, launch the campaign and keep delivery on track.

ONE CAMPAIGN TEAM

One brief. One team from planning to final report.

DOOH CTV DISPLAY VIDEO MOBILE JCD CORE COORDINATED ACTIVATION
5 MEDIA CHANNELS
ONE CAMPAIGN TEAM
4 MANAGED WORKSTREAMS
6 STEPS FROM BRIEF TO REPORT

Cross-channel campaigns involve different suppliers, buying methods, creative specifications and reporting systems. We coordinate that work so you do not have to manage a separate process for every channel.

MEDIA CHANNELS

Choose the channels that fit the brief—not the other way around.

We plan each channel for a specific role in the campaign, then coordinate targeting, creative, timing and delivery across the complete plan.

Request a media plan
CH·01 Digital Out-of-HomeSPECTACULARS · ROADSIDE · RETAIL · TRANSIT · AIRPORTS Plan and activate programmatic DOOH across roadside, retail, transit, airports, city centres and other place-based environments. CH·02 Connected TVPREMIUM CTV · FAST · BROADCASTERS Reach streaming audiences through professionally produced television content, with audience, geography and frequency controls selected for the campaign. CH·03 Display AdvertisingWEB · IN-APP · RICH MEDIA Run display campaigns across web and in-app inventory using the audience, contextual and geographic criteria defined in the media plan. CH·04 Online Video AdvertisingIN-STREAM · OUT-STREAM · IN-APP Run in-stream, out-stream and in-app video while we coordinate placement requirements, creative versions, delivery and reporting. CH·05 MobileLOCATION · AUDIENCE · CONTEXTUAL Add mobile web and in-app reach using relevant geographic, audience and contextual signals.

WHAT JCD HANDLES

The work between an approved brief and a completed campaign.

We turn the brief into a media plan, prepare the campaign for launch, manage delivery and bring the results back into one report.

WHAT HAPPENS NEXT

From your first brief to the final report.

Every campaign follows six practical stages. You have one JCD contact coordinating the work across channels and partners.

  1. 01SETUPBRIEFYou give us the objective, audience, markets, dates, budget and any existing campaign requirements.
  2. 02SETUPPLANWe recommend the channel mix, formats, inventory approach, budget allocation and delivery schedule.
  3. 03SETUPPREPAREWe confirm specifications, collect the creative versions, configure the campaign and complete pre-launch checks.
  4. 04LIVELAUNCHOnce the plan and creatives are approved, we launch across the selected channels and media partners.
  5. 05LIVEMANAGEWe check pacing, spend and delivery throughout the flight and make changes when the campaign needs them.
  6. 06CLOSEREPORTWe consolidate the available delivery data, review discrepancies and provide the final campaign report.

MEDIA & TECHNOLOGY PARTNERSHIPS

Working with JCD as a media or technology partner.

Before the first campaign goes live, we agree how inventory will be accessed, tested, approved, reported and billed. Technical and commercial contacts remain involved throughout onboarding and live delivery.

View partner requirements
01NAMED TECHNICAL AND COMMERCIAL OWNERS
02DOCUMENTED INVENTORY AND DATA REQUIREMENTS
03PARTNER-SPECIFIC TESTING BEFORE LAUNCH
04AGREED CREATIVE AND CAMPAIGN CONTROLS
05DEFINED REPORTING, BILLING AND RECONCILIATION
06CLEAR INCIDENT AND ESCALATION CONTACTS

PLANNING A CAMPAIGN?

Tell us what you need.

Share your markets, campaign dates, audience, estimated budget and preferred channels. We will review the brief and come back with the questions needed to build a workable media plan.

5MEDIA CHANNELS
ONECOORDINATED TEAM
Request a media plan
MEDIA OR TECHNOLOGY PARTNER? Discuss a partnership