CAP·01
Media strategy & planning
Tell us who you want to reach, where, when and with what budget. We recommend the channels, formats and buying approach, with a clear reason for each choice.
- CAMPAIGN GOALS
- Agree what success looks like before any media is booked.
- AUDIENCE & CONTEXT
- Choose the audiences, markets and content or locations that fit your brief.
- CHANNEL SELECTION
- Explain which channels to use and what each adds to the campaign.
- MEASUREMENT PLAN
- Set the reporting metrics, data sources and schedule before launch.
CAP·02
Programmatic media buying
We work with supply partners to find suitable inventory and arrange the buy. Then we set up targeting, budgets, schedules and creative so the campaign is ready to launch.
- AFind inventory that matches the campaign’s markets, placements and formats
- BAgree the buying route and set up deals with the supply partner
- CSet targeting, flight dates, budgets and delivery controls
- DCheck creative files against the requirements for each placement
- ECheck the setup before launch and monitor delivery throughout the campaign
CAP·03
Campaign operations
We keep campaigns running day to day: checking spend and delivery, coordinating creative changes and resolving issues with partners. You know what is live, what needs attention and what happens next.
- Creative requirements
- Creative files and versions
- Flight dates and time-of-day settings
- Spend and delivery checks
- Quality and compliance checks
- Partner communication
- Troubleshooting and issue resolution
- Campaign status reporting
CAP·04
Reporting & reconciliation
We bring delivery and partner reports together so you can see what ran and how it performed against the agreed metrics. We also compare reported delivery with billing and investigate discrepancies.
Reporting varies by channel and partner. For DOOH, proof-of-play records confirm when an ad played, where those records are available.