MEDIA TECHNOLOGY

CAMPAIGN TECHNOLOGY

Campaign tools and partner integrations.

We use campaign tools to organize inventory information, set up media buys, track creative and review delivery. For SSPs and technology partners, we agree the connection method, required data and reporting before launch.

CAMPAIGN WORKFLOW

From the media brief to delivery checks.

The tools and connection method depend on the campaign and buying partner. We coordinate the information and checks needed at each stage.

  1. 01 · REQUIREMENTS

    Agree what the campaign needs.

    Confirm the markets, formats, audience, dates and budget. Record the creative and reporting requirements.

  2. 02 · PARTNER SETUP

    Confirm how the buy will work.

    Agree the inventory, buying route and account or deal details with the partner. Identify the contacts responsible for setup and support.

  3. 03 · LAUNCH CHECKS

    Check the setup before launch.

    Review creative files, targeting, schedules and budgets. Complete any testing needed for the agreed connection.

  4. 04 · DELIVERY REVIEW

    Track delivery and resolve issues.

    Review the available reports, investigate discrepancies with partners and bring the campaign results together.

HOW WE USE TECHNOLOGY

Find the inventory. Set up the buy. Check delivery.

01

Inventory information

Compare inventory by channel, location, format, availability and buying terms using information supplied by partners.

  • Consistent location and venue details
  • Ad formats and creative requirements
  • A record of where inventory information comes from

02

Campaign Management

Keep targeting, budgets, dates, creative requirements and campaign changes together so the team can check what is approved and what is live.

  • Campaign settings and approved changes
  • Creative requirements for each placement
  • Change history and current delivery status

03

Reporting & Reconciliation

Compare campaign delivery with partner reports and billing. For DOOH, include proof-of-play records when the partner provides them.

  • Delivery reports in one place
  • DOOH playback checks where available
  • Checks against partner billing statements

SECURITY & DATA PRINCIPLES

How we approach campaign and partner data.

Our operating principles cover access, data handling and changes that could affect a campaign. Partner-specific security requirements are part of the technical review.

  • Access limited to the people who need it
  • Encrypted connections for partner data
  • Documented retention and deletion procedures
  • Separate testing and live environments
  • Review of changes that affect live campaigns
  • Named contacts for reporting incidents